As veterans of the Pacific Northwest restaurant scene for more than two decades, the owners of Latitude were branching out on a new culinary journey. They needed a complete branding effort to support their new venture focused on local ingredients, culture and quality.
The nautical elements are a nod to Puget Sound and the locally sourced seafood it provides. Illustrated sage add a level of sophistication and provide a balance of nature with the structure of the word mark. Reclaimed wood and brass textures are key materials for Latitude. These brown and bronze tones lay the foundation for the brand while the lively green brings a visual exhilaration and meaning to the fresh ingredients that define the menu.
