Fresh Consulting combines forward-thinking design and human-centered engineering to help companies strategize and build what's next for their customers.
As Fresh continued to expand it's service offerings, the brand needed an evolution to match this changing story. Working within the constraints set by the CEO for keeping the name and leaf icon, we worked to modernize and catch the brand up to the sophistication of these current capabilities.
What Fresh does best is synthesize ideas. Design and engineering are equally important, and this unique end-to-end strength was the foundation for setting them apart in the consulting marketplace. 3D rendered brand elements mix with vector line art to represent ideation to production.
Scientific + Artistic
Friendly + Professional
Teamwork + Autonomy
Adventurous + Deliberate
Across all touchpoints, it was important to tell stories about Fresh that give meaning to it's strategic approach. A mix of good content strategy, reinforced by deliberate design decisions.
Online, the brand principles inform these decisions. Progressive disclosure guides the user journey moving from general to more specific and authentic content.
